Design teams we learn from
Logo is the set of cues that tell people what they can do next and why it makes sense. When it's strong, users move fast and feel confident.
Definition
Plain-English definition
Logo is the set of cues that tell people what they can do next and why it makes sense. When it's strong, users move fast and feel confident.
Why it matters
It shapes trust. When the interface keeps its promises, people keep moving.
Real-world example
A primary button that looks disabled but still works, or a menu icon with no label.
Full explanation
A common mistake is over-explaining. If a screen needs a paragraph, the design is doing too much. Another trap is hiding the primary action because it looks cleaner. Clean isn't the same as clear. The goal is clarity that feels natural, not a layout that looks quiet in a screenshot.
If you've heard designers throw around Logo, here's the plain-English version. At its core, it's the set of cues that tell someone what they can do next and why that action makes sense. When Logo is strong, people move fast and feel smart. When it's weak, they hesitate, bounce, or blame themselves. That moment of hesitation is the signal.
A common mistake is over-explaining. If a screen needs a paragraph, the design is doing too much. Another trap is hiding the primary action because it looks cleaner. Clean isn't the same as clear. The goal is clarity that feels natural, not a layout that looks quiet in a screenshot.
If you've heard designers throw around Logo, here's the plain-English version. At its core, it's the set of cues that tell someone what they can do next and why that action makes sense. When Logo is strong, people move fast and feel smart. When it's weak, they hesitate, bounce, or blame themselves. That moment of hesitation is the signal.
A common mistake is over-explaining. If a screen needs a paragraph, the design is doing too much. Another trap is hiding the primary action because it looks cleaner. Clean isn't the same as clear. The goal is clarity that feels natural, not a layout that looks quiet in a screenshot.
Start by mapping the steps, then strip out anything that doesn't help the task. Use real user language, not internal jargon. Keep the important action loud and everything else calm. Test early with rough prototypes; you'll learn faster and waste less time polishing the wrong thing.
A common mistake is over-explaining. If a screen needs a paragraph, the design is doing too much. Another trap is hiding the primary action because it looks cleaner. Clean isn't the same as clear. The goal is clarity that feels natural, not a layout that looks quiet in a screenshot.
Feeling overwhelmed?
Start with the mega-guide. It gives you the 80% of UX you’ll use 80% of the time.
Read it here: User Experience Basics →